1. Corporate Communications Strategy
Develop and execute corporate communication strategies aligned with organisational priorities, leadership direction, and brand positioning.
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Alignment of messaging to strategic objectives
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Consistency across internal and external channels
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Stakeholder clarity and feedback
2. Internal Communications
Lead internal communications to ensure employees are informed, engaged, and aligned with company strategy, initiatives, and changes.
This includes town halls, leadership messaging, organizational updates, and change communications.
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Employee engagement indicators
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Timeliness and clarity of communication
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Reduced misinformation or confusion
3. External Communications & Media Relations
Manage media relations, press releases, corporate announcements, and public statements.
Serve as liaison with media partners and ensure accurate and consistent external representation.
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Quality and tone of media coverage
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Response time to enquiries
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Accuracy and consistency of public messaging
4. Crisis Communications Management
Develop and maintain crisis communication frameworks, including escalation protocols, holding statements, and response guidelines.
Lead coordination of communication during issues or crises in collaboration with Leadership, Compliance, and relevant stakeholders to protect organisational reputation.
Conduct periodic reviews and simulations to ensure crisis readiness and communication preparedness.
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Readiness and completeness of crisis communication plans
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Timeliness and clarity of crisis responses
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Effective stakeholder coordination during incidents
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Minimal reputational impact
5. Sponsorship Strategy & Management
Plan and manage corporate sponsorship initiatives aligned with brand positioning and corporate objectives.
Ensure sponsorships reinforce PruBSN’s reputation, visibility, and stakeholder relationships.
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Strategic alignment of sponsorships
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Visibility and engagement outcomes
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Post-event evaluation of impact
6. Corporate, CSR & Sponsorship Events & Stakeholder Engagement
Lead planning and execution of corporate, CSR, and sponsorship events aligned with corporate strategy and brand positioning.
Provide strategic recommendations on event participation and sponsorship opportunities to maximise visibility, stakeholder engagement, and reputational impact.
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Successful delivery within budget and timeline
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Event visibility and engagement outcomes
7. Corporate Narrative & Governance
Safeguard and govern PruBSN’s corporate narrative across all touchpoints, including leadership communications, press releases, speeches, agency circulars, customer letters, and digital channels.
Ensure consistency of messaging, tone, and positioning while maintaining regulatory and compliance adherence.
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Consistency of narrative across channels
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Reduction in message misalignment
8. Corporate Merchandising
Oversee governance of corporate promotional items and merchandising to ensure alignment with brand identity and quality standards.
Provide guidance to stakeholders and vendors on branding, design standards, and fulfilment processes. Ensure appropriate tracking, inventory oversight, and cost control mechanisms are maintained.
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Brand compliance adherence
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Reduction in brand misuse
9. Industry Relations (MTA, PRULIA, BNM, etc) and Agency Related initiatives.
Represent PruBSN in relevant industry forums and associations (e.g., MTA, PRULIA, BNM engagements) as assigned. Coordinate internal feedback, consolidate official positions, and submit responses to industry bodies in alignment with corporate strategy. Support industry-related initiatives and engagement programmes involving internal stakeholders and agency partners.
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Timely submission of official responses
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Effective representation feedback
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Regulatory compliance alignment
10. Cross- Functional Collaboration
Collaborate with Brand, Social & Digital, Web Management, Performance Marketing, Data & Analytics, HR, and Compliance to ensure cohesive communication delivery.
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Smooth coordination across teams
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Reduced rework and misalignment