What you’d actually do day to day
Roughly 50% ideation, 30% scripting, 20% Quality Control.
Ideation. You’ll generate a lot of concepts to find the few that are great: angles, titles, formats. Then filter hard. We have a proven process and we’ll teach it to you. What we can’t teach is the instinct underneath it: knowing why a video worked, feeling when a format is fatiguing, spotting an outlier on someone else’s channel and understanding what’s actually transferable.
Scripting. Four a week. Three for the main business channel, one for our AI-avatar channel. Our method is systematic, not vibes. We study what’s already working, extract the psychological framework doing the heavy lifting, and retrofit it to our own audience and offers. It’s been refined across dozens of videos. You’ll learn it, then run it.
Video quality control. You’ll take the first two passes on each edit. Did the hook land, did the pacing hold, did the retention structure survive? Timestamped notes to the editors. The final pass stays with the Head of YouTube. It’s the simplest part of the job, and it’s yours because the person who wrote the script is the person who notices when the edit lost the plot.
You’ll work directly with the Head of YouTube, the editing team, and the thumbnail designer, with a weekly 1:1 to pressure-test your reads.
What you’d be measured on
Median views per video, how many outliers we produce per quarter, and retention. Not hours logged. Your performance pay is tied to the same numbers, so we’re reading the same scoreboard you are.