Dupixent FFE Strategy & Annual Planning
· Lead the development and execution of Dupixent-specific FFE strategy aligned with brand objectives and market dynamics
· Drive annual field force planning cycles including resource forecasting, capacity planning, and strategic resource allocation
· Partner with brand marketing and commercial leadership to translate business strategy into actionable FFE roadmaps
· Conduct scenario planning and sensitivity analysis to support strategic decision-making
· Monitor competitive landscape and market trends to inform FFE strategic recommendations
AI-Enabled FFE Transformation Initiatives
· Champion the adoption and implementation of AI-powered tools and analytics to enhance field force productivity and effectiveness
· Identify opportunities for automation and intelligent decision-making across FFE processes
· Collaborate with Digital and Data Science teams to pilot and scale AI solutions (e.g., predictive targeting, intelligent territory design)
· Drive change management and capability building to ensure successful adoption of AI-enabled tools
Field Force Sizing & Resource Allocation Advanced Tool Development
· Design, develop, and maintain sophisticated analytical tools and models for optimal field force sizing and resource allocation
· Build dynamic simulation models to evaluate resource allocation scenarios and trade-offs
· Continuously refine tools based on business feedback and evolving market conditions
Territory & Objective Allocation Governance
· Establish and enforce robust governance frameworks for territory alignment and target setting processes
· Lead following FFE operational tasks with enhanced rigor and discipline:
o Target hospital management
o Target customer management and segmentation
o Territory alignment and optimization
o Objective setting and allocation
· Provide consistent methodologies, templates, tools and analytical support to ensure process compliance and quality
· Conduct quality assurance reviews and implement continuous improvement mechanisms
· Communicate with BU field force leaders, marketing teams and GTMC counterparts to ensure smooth execution
Field Force Operation Management & Analytics
· Establish and enforce robust governance frameworks for territory alignment and target setting processes
· Perform advanced data processing and analysis, generating actionable insights from complex datasets
· Leverage best practices across BUs and industry benchmarks to synergize analytical frameworks
· Provide both routine and ad-hoc analysis for BU and management, with focus on automation and self-service analytics
· Supervise FFE projects such as customer segmentation, territory optimization, and new product introduction
· Manage BU daily operational support including:
o HC management and FTE planning
o Field force performance tracking and low performer identification
o Data support per BU Management team requests