• Set and deliver a coordinated brand, communications and marketing strategy across IMU’s platform, data, analytics and AI, and clinical-development capabilities.
• Define priority audiences, messages, channels and measures of success, translating these into a practical delivery plan.
• Work with scientific and commercial colleagues to turn IMU’s capabilities, products and progress into clear, accurate stories and materials tailored to each audience.
• Own the website, LinkedIn and other relevant channels, maintaining an editorial calendar spanning company news, blog posts, case studies, podcasts, video and other multimedia content.
• Manage the existing PR agency, copywriters and content support, setting briefs and coordinating delivery, quality, scientific review and timing.
• Plan and deliver IMU’s presence at conferences and develop events such as hackathons and roundtables to build relationships and engage relevant communities.
• Develop internal communications that keep colleagues informed about IMU’s priorities and progress.
• Work with leadership and business-development colleagues on investor communications and commercial marketing materials.
• Track audience engagement and the contribution of activity to awareness, relationships and commercial opportunities, using these insights to improve the programme.