Able to demonstrate that you pay due regard to customers and treat them fairly by:
• Being able to explain the impact that your role and actions have on the fair treatment of customers
• Being able to explain the potential implications for customers who are not treated fairly by you or others
• Making the fair treatment of customers central to all that you do
• Always seeking to be competent to do your job e.g. by completing all compulsory regulatory training on time to ensure that you have all the necessary knowledge and skills