Manager_ Performance Marketing
Read straight from LANDMARK GROUP's careers page, verified 23h ago.Seekless can tailor your résumé to it.
Seekless can write your résumé for this posting first.
Before you apply
LocationUnited Arab Emirates
SenioritySenior
DepartmentDigital Marketing
Company size10,000+ people
First seenOct 18, 2026 · 2w ago
Verified live23h ago
At a glanceSummarised by Seekless from the posting.
Own paid revenue, customer acquisition and media efficiency
Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue
Plan, execute and optimize Google, Meta, TikTok and emerging paid channels
Continuously improve campaign structure, bidding, audiences and creatives
Lead media agencies through clear governance, planning, optimization and performance reviews
Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms
Ensure accurate tracking and attribution across digital properties
Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams
Support initiatives that drive both ecommerce growth and store traffic
Lead structured testing across audiences, creatives, landing pages, offers and bidding
Identify opportunities using AI, automation and new digital technologies
Operate independently with minimal supervision
Coach agency partners and contribute to the long-term capability of the Digital Marketing team
Google Ads
Meta Ads
TikTok Ads
GA4
Google Tag Manager
Looker Studio
Google Merchant Center & Product Feed Management
Meta CAPI, Pixels and Conversion Tracking
Advanced Excel and reporting
Understanding of CRM platforms, CRO and attribution models
Skills
Google Ads
Meta Ads
TikTok Ads
GA4
Google Tag Manager
Looker Studio
Google Merchant Center
Meta CAPI
Excel
Responsibilities
KEY RESPONSIBILITIES
Commercial Ownership
•
Own paid revenue, customer acquisition and media efficiency.
•
Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.
Performance Marketing
•
Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
•
Continuously improve campaign structure, bidding, audiences and creatives.
Agency Management
•
Lead media agencies through clear governance, planning, optimization and performance reviews.
Analytics & Measurement
•
Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
•
Ensure accurate tracking and attribution across digital properties.
Ecommerce & Omnichannel
•
Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
•
Support initiatives that drive both ecommerce growth and store traffic.
Experimentation & Innovation
•
Lead structured testing across audiences, creatives, landing pages, offers and bidding.
•
Identify opportunities using AI, automation and new digital technologies.
Leadership
•
Operate independently with minimal supervision.
•
Coach agency partners and contribute to the long-term capability of the Digital Marketing team.
Requirements
MANDATORY TECHNICAL CAPABILITIES
•
Google Ads, Meta Ads, TikTok Ads
•
GA4, Google Tag Manager, Looker Studio
•
Google Merchant Center & Product Feed Management
•
Meta CAPI, Pixels and Conversion Tracking
•
Advanced Excel and reporting
•
Understanding of CRM platforms, CRO and attribution models
About the company
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC’s largest omnichannel retailers and India’s top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.