Role and Responsibilities
o Lead the development of clear Vision, Strategies, and Plans to build brand awareness, preference, and differentiated equity for the assigned business.
o Understand and influence the Product Business Group to establish clear product portfolios, pricing strategies, and annual business initiative calendars to achieve business goals.
o Develop strategic marketing leadership in brand communication, local initiative launches, and ensure excellence in execution.
o Lead functional teams to develop and execute holistic initiatives via Integrated Marketing Communications (IMC) development and execution.
o Develop local adaptations or create (as needed) Above-the-Line (ATL) and Below-the-Line (BTL) initiatives based on an in-depth understanding of local consumers.
4.
Stakeholder Collaboration:
o Manage effective communication with Business Heads, HQ, and RHQ to resolve issues promptly and share best practices.
o Develop gap closure plans with Product Marketing to achieve business goals.
o Develop, train, and coach teams in strategic marketing, branding frameworks, and essential soft skills (e.g., business management, leadership, collaboration).
o Manage agency relationships and develop annual scopes of work.
o Conduct bi-annual agency reviews and action plans to maximize the effectiveness of agency partners.