• Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.
• Implementation, management, and daily optimisation of campaign activity.
• Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process
Client and Partner Management
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Create strong working relationships with display and video media partners e.g., Google
• Attending internal and external training sessions in person to develop platform and marketplace knowledge
• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, learning the billing process and applying best practice
• Maintain standards and process throughout the end-to-end campaign lifecycle
• Develop close working relationships with internal teams such as ad trafficking team and the reporting team.