1.Brand Identity & Visual Systems
•
Lead the development of comprehensive brand identities from strategy through execution
•
Create visual systems that extend consistently across digital, print, packaging, spatial, social, and brand communications
•
Develop logos, typography systems, color palettes, iconography, patterns, illustration styles, and broader brand assets
•
Translate brand positioning and strategy into distinctive visual territories
•
Build brand guidelines and scalable identity systems that work across multiple applications and markets
•
Ensure consistency, craft, and strategic alignment across all brand touchpoints
•
Develop presentation-ready moodboards, identity directions, and visual narratives
2. Campaign Concepting & Art Direction
• Concept and develop integrated creative campaigns from brief to final production:
– Film, OOH, social, digital, and experiential
• Develop visual territories and campaign systems that flex across formats
• Present and defend creative work to internal leadership and clients
• Mentor and direct junior Art Directors and designers, giving clear and actionable feedback
• Work closely with Copywriters and Strategists to keep concept and execution aligned
• Contribute to pitch and new business presentations under deadline pressure
• Confidence to push back when the work needs protecting
• Use AI tools to rapidly generate visual directions, test territories, and build presentation-quality moodboards:
Midjourney, Adobe Firefly, Magnific
• Write detailed, intentional AI image prompts that reflect a clear art direction point of view
• Integrate AI-generated imagery into client-ready presentations with judgment:
Know when to use it raw, when to enhance it, and when to commission the real thing
• Use LLMs to stress-test campaign ideas, sharpen narrative structures, and develop copy directions:
• Proactively bring new AI capabilities into the team’s workflow
5. Speed, Adaptation & Scale
• Deliver fast turnarounds for social and performance content
• Build full creative presentations territories, headlines, visual system not just individual executions
• Localize and adapt work for English and Arabic markets
• Maintain quality under pressure across multiple simultaneous briefs