At a glanceSummarised by Seekless from the posting.
Must have11
Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.
Omnichannel orchestration, coordinating digital with CRM and direct channels.
Attribution, test and control design, and incrementality.
Working knowledge of consent, identity, and the shift away from third-party identifiers.
DSP or SSP hands-on experience and OpenRTB mechanics.
IAB Tech Lab audience taxonomy and seller-defined audiences.
Data monetization or audience selling.
Data collaboration and privacy-preserving audience matching.
Job Description
•
Owns audience activation across digital and omnichannel, how audiences are packaged and made usable by advertisers, and how performance is measured back into the data model.
•
Digital marketing, adtech, or audience activation on the brand, agency, publisher, or platform side.
•
Hands-on running campaigns across major digital and audience platforms, including custom and matched audience uploads.
•
Activating first-party data: onboarding, audience syncs, identifiers, and match rate economics.
•
Omnichannel orchestration, coordinating digital with CRM and direct channels.
•
Attribution, test and control design, and incrementality.
Requirements
Requirements
•
Working knowledge of consent, identity, and the shift away from third-party identifiers.
•
DSP or SSP hands-on experience and OpenRTB mechanics.
•
IAB Tech Lab audience taxonomy and seller-defined audiences.
•
Data monetization or audience selling.
•
Data collaboration and privacy-preserving audience matching.