Since its founding in 1997, Rakuten has expanded its business scale centered on its shopping mall business, Rakuten Ichiba, and credit card business, Rakuten Card. We have also successfully launched a new telecommunications business, Rakuten Mobile. Based on these three pillars, Rakuten has grown to ¥2.3 trillion in group revenue by fiscal year 2024.
We believe that the expansion and growth of our advertising business will become a fourth pillar of our key business areas that will drive the Group’s future growth.
In addition to our existing businesses, including our internet advertising business, “Rakuten Marketing/LinkShare”, marketing research business, “Rakuten Insight”, and marketing solutions business, “Rakuten Data Marketing”, we have a vision to create new business models by leveraging synergies with the “Rakuten Ecosystem,” leveraging all of our advertising business assets, including our 70+ services, “Rakuten Membership”, “Rakuten Points”, “brand power”, and “member data”, to contribute as an unrivaled marketing partner to our clients.
The Organization Planning Department, to which this position belongs, is a human resources function directly under Ad & Media Company, and is responsible for leading organizational development from the perspectives of both management and employees. The overall goal is to improve productivity from a management perspective, and to improve motivation and vitality (engagement) from an employee perspective. By combining alignment with management strategy, the situation of each organization, and the aspirations of employees, we will plan and promote measures to maximize the performance of the entire business.