Senior CVM and Marketing Analysis (Banking Industry)
LocationCairo, Cairo Governorate, Egypt
Typefull-time
SenioritySenior
Experience7+ yrs
DepartmentMarketing
Company size1,001–5,000 people
PostedSep 21, 2026 · 3w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics
Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement
Must have solid experience in the Banking industry
Experience in designing and measuring banking marketing campaigns end-to-end
Strong understanding of banking commercial drivers, including product holding & cross-sell, deposit & balance growth, lending & card propensity, new-to-bank acquisition
Experience owning CVM use cases such as cross-sell, card activation & usage, balance growth, silent attrition, lifecycle & transaction triggers
Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability
Strong experience in control group design and incrementality measurement
SQL knowledge is required
Islamic Banking experience
Customer Data Platform / Campaign Management Platform experience
Experience working with Engineering teams to define customer attributes and segments
Skills
SQL
Senior CVM & Marketing Analytics – Banking
Requirements
•
7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
•
Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement.
•
Must have solid experience in the Banking industry.
•
Experience in designing and measuring banking marketing campaigns end-to-end.
•
Strong understanding of banking commercial drivers, including:
•
Product holding & cross-sell
•
Deposit & balance growth
•
Lending & card propensity
•
New-to-bank acquisition
•
Experience owning CVM use cases such as:
•
Cross-sell
•
Card activation & usage
•
Balance growth
•
Silent attrition
•
Lifecycle & transaction triggers
•
Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
•
Strong experience in control group design and incrementality measurement.
•
SQL knowledge is required.
•
Nice to have:
Nice to have
•
Islamic Banking experience
•
Customer Data Platform / Campaign Management Platform experience
•
Experience working with Engineering teams to define customer attributes and segments.
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