• Manage and execute digital creative direction and web design responsibilities to support departmental and organizational objectives, including website content updates, promotional asset creation, digital campaign materials, and e-commerce content development.
• Plan, design, and art direct web pages, landing pages, banners, promotional materials, and digital campaigns for DTC, email, SMS, paid ads, and social platforms.
• Develop and maintain high-quality e-commerce creative assets for Amazon, Walmart, and other retail platforms, including hybrid images, A+ content, infographics, banners, premium content, and digital merchandising assets.
• Collaborate with internal teams, including Marketing, Product Unit, Social, E-Commerce, Multimedia, Developers, and external partners, to ensure smooth workflow, accurate execution, and timely delivery of assets.
• Monitor and maintain brand consistency across DTC, Amazon, Walmart, and other digital channels.
• Analyze creative performance, apply insights, and support AI-driven creative enhancement, workflow improvement, and digital content optimization to improve design quality, efficiency, and effectiveness.
• Participate in meetings, briefings, photoshoots, creative reviews, and trainings as needed.
• Provide internal client and team support while ensuring accuracy of project documentation, asset organization, and workflow tracking.