FAE - MCU-Shanghai
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Before you apply
LocationShanghai, Shanghai, China
Typefull-time
Company size10,000+ people
First seenOct 27, 2026 · 1w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Partner with Sales and provide MCU related technical expertise throughout the sales cycle
Proactively identify current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities
Use in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers
Win new customer design commitments
Take customers' designs to revenue by providing prompt and thorough technical support for on-going design activity
Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
Recommend and implement system processor solutions to customers in a consultative role
Work closely with the sales team and product group to capture new processor business and successfully take it to revenue
Constantly apply lessons learned from customer engagements to refine our competitive understanding
Use customer and competitive knowledge to tailor feedback to the product group for new product development
Have a grasp of the specific business value ($) that new product enhancements will produce
Constantly making technical contributions back to TI's technical community through informal and formal channels
Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs)
Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security
Comprehend and debug complex systems issues (hardware interaction with software and external components)
Debug other engineers' designs: hardware and software using TI and industry development tools and test equipment
Skills
MCU
embedded processor
system processor
LPW
motor control
audio/video
telecom
security
hardware
software
development tools
test equipment
Benefits
Competitive pay
Change the world. Love your job.
About the role
The Field Applications Engineer Microcontrollers (FAEM) is responsible for partnering with Sales and providing MCU related technical expertise throughout the sales cycle. The FAEM proactively identifies current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities. In this role, the FAEM also uses in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers.
Responsibilities include:
•
Win new customer design commitments
•
Take customers’ designs to revenue by providing prompt and thorough technical support for on-going design activity
•
Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
•
Recommend and implement system processor solutions to customers in a consultative role
•
Work closely with the sales team and product group to capture new processor business and successfully take it to revenue
•
Constantly apply lessons learned from customer engagements to refine our competitive understanding
•
Use customer and competitive knowledge to tailor feedback to the product group for new product development
•
Have a grasp of the specific business value ($) that new product enhancements will produce
•
Constantly making technical contributions back to TI’s technical community through informal (flex teams, technical forums) and formal (application notes, Tech Day presentations) channels
•
Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
•
Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs)
•
Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security
•
Comprehend and debug complex systems issues (hardware interaction with software and external components)
•
Debug other engineers’ designs: hardware and software using TI and industry development tools and test equipment
Why TI?
•
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
•
We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
•
Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Legal
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
Hiring process
If you are interested in this position, please apply to this requisition.