MO
moomooGrowth & Market Specialist
LocationRiyadh, Riyadh Province, Saudi Arabia
Typefull-time
DepartmentGlobal Branches
Company size1,001–5,000 people
PostedOct 5, 2026 · 1w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI
Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation
Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations
Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance
Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance
Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives
Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan
Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI
Measure and optimize returns on paid media investment (ROI/ROAS)
Monitor and improve acquisition efficiency (CAC)
Track app installations, registrations, and customer acquisition
Monitor reach, engagement, click-through rates (CTR), and conversion rates
Ensure effective budget utilization and optimize spending across channels
Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team
Skills
AppsFlyer
Benefits
Paid time off
Training and development
Performance bonus
Responsibilities
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Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
•
Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
•
OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.
•
In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.
•
Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.
•
TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.
•
Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.
•
Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.
Requirements
-Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.
•
Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.
•
App Installs & Conversions: Track app installations, registrations, and customer acquisition.
•
Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
•
Media Efficiency: Ensure effective budget utilization and optimize spending across channels.
•
Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.
Benefits
•
Paid Time Off
•
Training & Development
•
Performance Bonus