Senior CRM Marketing Specialist
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Before you apply
LocationZeeland, MI
Work modeon-site
Typefull-time
SenioritySenior
Experience4+ yrs
DepartmentMarketing
Company size1,001–5,000 people
PostedOct 16, 2026 · 3w ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field
4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing
Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems
Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns
Strong analytical, reporting, and customer insight capabilities
Experience presenting campaign performance and strategic recommendations to leadership
Proficiency in Microsoft Office
HubSpot Marketing Hub Professional or Enterprise certification (or equivalent CRM platform certification)
Experience with consumer products, connected products, SaaS, automotive technology, or smart home products
Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies
Experience with A/B testing, personalization, conversion optimization, and customer journey optimization
Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies
Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies
Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices
Skills
HubSpot
Salesforce Marketing Cloud
Marketo
Pardot
Klaviyo
Microsoft Office
About the company
At Gentex, you’ll help create innovative technologies that improve how people live, travel, and stay connected. Join a company driven by quality products across an evolving range of industries.
About the role
POSITION OVERVIEW
The CRM Marketing Specialist III is responsible for leading the development, execution, and optimization of customer relationship marketing programs that support Gentex’s consumer and connected product brands. This role serves as the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization. This position is on-site and not eligible for remote or hybrid work.
Responsibilities
WHAT YOU’LL DO
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Develop and lead customer engagement strategies that support acquisition, retention, loyalty, personalization, and customer experience, partnering with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
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Lead CRM marketing initiatives in support of HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
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Serve as the technical subject matter expert for CRM and marketing automation, establishing best practices and leading the evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.
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Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other media as applicable.
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Lead the development and optimization of customer lifecycle messaging by creating compelling, data-driven communications and establishing best practices for CRM copywriting, personalization, and customer engagement.
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Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
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Establish CRM campaign best practices and quality standards.
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Develop customer segmentation strategies and leverage customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend continuous improvements.
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Ensure CRM initiatives comply with applicable privacy regulations, customer communication preferences, and company policies.
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Other duties as assigned.
HOW YOU’LL DO IT
Hiring process
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Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
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Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
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Analytical Thinking - Tackling a problem by using a logical, systematic, and sequential approach.
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Cultivating Innovation - Creating new and better ways for the organization to be successful.
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Project Management - Applying knowledge, skills, tools, and techniques to manage and meet project requirements
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Building Collaborative Relationships - Developing, maintaining, and strengthening partnerships with others inside or outside the organization.
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Maintaining a high level of honesty, integrity, confidentiality, and compliance with company policies and applicable customer privacy regulations.
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Complying with all Company policies and procedures, safety regulations, company safety policies and safely perform all duties, including but not limited to, promoting a safe workplace.
Requirements
WHAT TO BRING
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Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field.
•
4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
•
Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
•
Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
•
Strong analytical, reporting, and customer insight capabilities.
•
Experience presenting campaign performance and strategic recommendations to leadership.
•
Proficiency in Microsoft Office.
Nice to have
WHAT WILL HELP
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HubSpot Marketing Hub Professional or Enterprise certification (or equivalent CRM platform certification).
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Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.
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Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies.
•
Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.
•
Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies.
•
Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies.
•
Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices.
Gentex is an equal opportunity employer
Gentex extends equal employment opportunities to qualified applicants and employees regardless of an individual’s race, color, religion, national origin, age, sex (including pregnancy, gender identity, and sexual orientation), disability, marital status, military service, height, weight, genetic information, or any other reason protected by law.
Assistance
Gentex is committed to working with and providing reasonable accommodation to applicants with disabilities. For accommodation requests, email us at [email protected]. Gentex will not discriminate against any qualified individual who can perform the essential functions of the job with or without a reasonable accommodation.
Understand your right to work
At Gentex, we use E-verify to confirm you’re authorized to work in the U.S.
E-Verify – English & Spanish
Right to Work – English
Right to Work – Spanish