Performance Marketing & Paid Acquisition Lead
Harper is an AI-native commercial insurance company in San Francisco. We’re not bolting AI onto insurance — we’re rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We’ve grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.
Harper’s growth engine runs on speed, precision, and automation, and you own the digital channels that feed the sales floor — accountable for turning spend into revenue. You own Harper’s paid growth machine end-to-end: channel strategy, experimentation, funnel optimization, and automation. The job is simple to state and hard to do — drive qualified demand efficiently and at scale across Google, Meta, and lead-bidding marketplaces, optimizing the full funnel from click to bind.
This is not a brand role — it’s a numbers, systems, and scale role. You sit alongside sales and engineering, see how leads convert in real time, and continuously refine campaigns based on what actually closes, not what looks good in a dashboard. Winning in 6–12 months looks like a predictable, scalable paid-growth engine, automation handling large portions of campaign management, and performance playbooks powering rapid vertical expansion.