The Head of Retail Marketing is responsible for driving sustainable growth across AIA Australia’s Retail portfolio by leading an integrated marketing and commercial capability that connects Life and Health Insurance customers, advisers, partners and products. The role translates AIA’s strategic priorities into customer-centric marketing initiatives that strengthen acquisition, engagement, retention and revenue outcomes, while delivering seamless experiences across the end-to-end customer journey.
Leveraging customer, market and commercial insights, the Head of Retail Marketing optimises demand generation, conversion and portfolio performance, balancing profitable growth with customer outcomes, risk management and long-term value creation. Through close alignment with Brand, Customer, Digital and AIA Vitality strategies, the role supports AIA’s purpose of helping Australians live Healthier, Longer, Better Lives.