Pillar 1: Affiliate Marketing Program Launch & Management
You will own the end-to-end launch of The Weather Company’s Affiliate Marketing program on Commission Junction, then manage and scale it on an ongoing basis. This is the most defined and immediately actionable part of the role.
•
Lead the full setup and launch of our affiliate program on Commission Junction, including technical configuration, partner onboarding, commission structures, and tracking.
•
Develop and manage the affiliate creative suite — banners, copy, landing pages, and seasonal assets — ensuring brand consistency and performance optimization.
•
Recruit, vet, and onboard affiliate partners aligned to our audience and subscription goals.
•
Own ongoing program performance: monitor KPIs, optimize commission structures, conduct partner QBRs, and identify growth opportunities.
•
Manage the day-to-day relationship with the Commission Junction platform and troubleshoot technical and reporting issues.
•
Partner with internal development teams by creating clear, detailed requirements for any technical needs related to tracking, integrations, or landing page builds.
•
Stay current on affiliate industry trends, competitor programs, and emerging partner opportunities.
Pillar 2: Premium Perks Program Management & Evolution
Premium Perks is an existing partner benefit program tied to our subscription offering. You will take ownership of its day-to-day operations while also leading the strategic evolution of what the program can become.
Ongoing Program Management
•
Serve as the primary relationship manager for all current Premium Perks partners, ensuring strong communication, contract adherence, and mutual value.
•
Onboard new partners to the program with a structured, repeatable process.
•
Own all consumer-facing creative and messaging related to Premium Perks, coordinating with design and brand as needed.
•
Track program engagement and partner performance, reporting on impact to subscription acquisition and retention.
This is where the role gets entrepreneurial. We are exploring the evolution of Premium Perks from a feature embedded in our subscription funnel into a standalone Offer Wall — a destination in its own right.
•
Develop the concept, structure, and business case for transitioning Premium Perks into a standalone Offer Wall product.
•
Define the partner value proposition and build the pitch materials for the you and the Business Development team to use in outreach.
•
Establish the pricing architecture and tiering logic for participation in the Offer Wall.
•
Define requirements and work collaboratively with the product and development teams to bring the Offer Wall concept to life.
•
Identify the right mix of partner categories and verticals to make the Offer Wall compelling to consumers.
Pillar 3: New Subscription Distribution Channels
The third pillar of this role is the most exploratory — and perhaps the most exciting. We believe there are meaningful opportunities to reach prospective subscribers in the moments and places where weather is most relevant to their daily lives.
You will be responsible for identifying, evaluating, and piloting new subscription distribution opportunities that meet people outside of digital channels — whether in grocery stores, transit hubs, outdoor venues, or other touchpoints woven into everyday life.
•
Research and map non-traditional distribution environments where TWC and weather utility intersect with consumer need (transit, retail, travel, outdoor/recreation, etc.).
•
Develop partnership proposals and activation concepts for pilot programs in priority channels.
•
Build the business case for new distribution bets, including audience sizing, cost structure, and projected subscription impact.
•
Pilot, measure, and iterate on distribution activations with a test-and-learn mindset.
•
Bring forward creative ideas for how to connect consumers to the value of TWC at relevant moments throughout their day.