Drive Consumer & Market Understanding
• Lead consumer, customer and market research to uncover growth opportunities.
• Monitor market dynamics, competitors and emerging pet owner trends.
Enable Data-Driven Growth
• Partner with CRM, Digital and Data teams to leverage first-party data.
• Support segmentation, journey mapping, engagement and loyalty insights.
Accelerate Innovation & Decisions
• Support innovation pipeline through insight-led opportunity identification.
• Lead concept, communication and consumer validation studies.
• Champion consumer-centric thinking across the organization.
• Bring new methodologies, tools and AI-enabled approaches to insights.