Creator Program & UGC Pipeline Own Candle’s creator program end-to-end. Develop sourcing strategy, creator personas, and tier structure across markets. Write briefs and scripts that get results. Build the workflows, agreements, payments, feedback cycles, iteration loops, that let us run a high-volume creator operation without things slipping.
Creator Community (Discord) Manage and grow our Discord community of 100+ creators. Keep the roster engaged, informed, and producing. Run challenges, feedback loops, and incentive structures that maintain quality and volume at scale. Identify top performers and build them up. Cull what isn’t working.
International Creator Growth Expand the creator roster across new markets and demographics in Spain, Mexico, UK, Germany, France, Korea and Japan. Understand how couple content performs differently across regions and adapt briefing, tone, and formats accordingly. Build systems that let strong ideas travel from one market to another.
Creative Strategy and Viral Sense, You watch five pieces of couple content and immediately know which one will perform and why. You develop winning formats, identify hook patterns, and brief with specificity
Paid Social Own or co-own Candle’s paid social on Meta and TikTok. Campaign structure, Spark Ads, whitelisting, audience strategy, budget allocation. You treat creative as the primary variable and manage it accordingly.
Performance & Targets Work alongside the founders to see what drives views, trial starts, installs, CPI, DAU contribution by channel. You run a clean weekly report to get the best creatives each week. You know why something worked and double down.
Reporting & Optimization You’ll track what matters: CPM, CTR, install rate, creative performance by format and creator.