Prior experience working at an analytics consulting firm or marketing agency leading marketing analytic engagements and development is required. The Associate Director will manage a team and assist in the development of new and existing statistical models aimed to drive the maximum business results for our clients. The role will require hands-on model development skills as well as a creative, story-telling mindset.
Analytic engagements can include (but are not limited to) marketing mix modeling (MMM), Multi-Touch Attribution modeling (MTA), closed-loop and attribution modeling, in-market testing, campaign measurement, customer journey analytics, CRM, digital analytics (website, mobile, app and social media), forecasting, financial analysis, user-level analysis. Knowledge of statistical analysis and tools such as Python, R, KNIME, or SQL, and familiarity with marketing platforms data and terminology is required.
In addition to the technical aspects required, it will involve cultivating and maintaining effective working relationships with a variety of parties including the clients, internal stakeholders (e.g. Brand and Activation), 3rd-party vendors, external clients, and operational areas within Horizon. This is a high growth and visibility role in a highly dynamic and fast paced industry.