• Own and monitor the personal loan funnel across multiple lending partners, tracking conversion, drop-off, and approval rates at each stage (lead, application, underwriting, disbursal)
• Conduct cohort-level performance analysis to identify underperforming lender segments or funnel stages, and work with the risk team to refine approval logic
• Design and maintain real-time dashboards (Looker) for cross-functional stakeholders across Business, Product, Growth, and Risk Tech teams
• Build and maintain threshold-based alerting systems to flag funnel deviations and anomalies, enabling proactive response
• Partner with the call center/operations team to design data-driven prioritization models that improve outreach efficiency and conversion
• Analyze drop-off and retargeting opportunities to recover users lost at various funnel stages
• Respond to ad-hoc data requests from finance, growth, and call center teams (disbursal reporting, trend diagnostics, etc.)
• Identify opportunities to automate recurring reporting and manual workflows, including using AI tools, to improve team efficiency