• Own the global growth marketing strategy and pipeline targets
• Build and optimize paid, organic, outbound-supported, event, webinar, and partner campaigns
• Develop account-based marketing programs for priority enterprise accounts
• Create campaigns targeting general counsel, legal operations, and procurement leaders
• Improve conversion across website visits, leads, meetings, pilots, and closed revenue
• Build reporting across customer acquisition cost, pipeline contribution, conversion, attribution, and return on spend
• Partner closely with sales on target accounts, messaging, campaign follow-up, and pipeline quality
• Work with product and customer teams to turn customer outcomes into content, case studies, and campaigns
• Test new channels, messages, offers, and audiences quickly
• Build and manage the growth marketing team and external partners as the company scales