How you’ll make an impact:
• In collaboration with leadership, plan digital media strategy by translating business objectives and marketing goals into effective, measurable digital campaigns
• Lead digital advertising campaign planning, execution, optimization, and measurement/reporting
• Establish, measure and report on key performance indicators
• In collaboration with leadership, define data analytic needs and conduct appropriate analysis
• Perform ad-hoc data analysis to answer business questions and guide strategy
• Identify strategic opportunities to leverage emerging trends to connect and engage with target audiences through digital and social media.
• Email campaign development and implementation
• Identify appropriate print and social media channels for targeted campaigns
• Oversee digital media agency relationships
• Manage the corporate branding
• Create and develop MARCOM materials
• Identify and apply best practices for digital marketing and data analysis.
• Cross train and educate department members.
• Define and advise on content development requirements to maximise SEO
• Seek opportunities to more deeply integrate digital tools and best practices into our campaigns and throughout all our digital assets
• Establish and nurture relationships with key stakeholders
• Collaborate with key stakeholders to ensure access to and exchange of digital consumer insights
Other incidental duties assigned by Leadership