· Own the product vision, roadmap, and execution for the Activations frontend surfaces, including campaign configuration, workflows, and monitoring experiences used by LiveRamp customers.
· Translate complex activation and connectivity use cases into intuitive, performant UI and interaction patterns that help customers easily onboard, segment, and activate data across destinations.
· Partner closely with engineering, design, UX research, and technical program management to scope, prioritize, and deliver high-quality features on time, with clear success criteria and tradeoff decisions.
· Collaborate with GTM, customer success, and support teams to deeply understand customer needs, gather feedback, and ensure successful product launches and adoption.
· Define and track key product health, adoption, and usability metrics for Activations frontend experiences; use data and customer insights to inform prioritization and continuous improvement.
· Drive discovery for new workflows and tools that simplify how customers manage audience activation, troubleshoot issues, and understand the impact of their configurations.
· Write clear PRDs, user stories, and release documentation that align stakeholders and enable smooth implementation, testing, and rollout.
· Within 6–12 months, deliver material improvements to core activation flows (e.g., time-to-first-activation, error reduction, and configuration clarity) and demonstrate impact through measurable customer and business outcomes.