Client Leadership & Strategy
• Act as the senior point of contact for the client, building strong C-suite and marketing leadership relationships
• Lead annual media and communication strategy, AOP planning, and long-term brand roadmap
• Provide strategic counsel on brand growth, market share, media innovation, and ROI
Team Leadership
• Lead and mentor a cross-functional team across media planning, buying, digital, content, and analytics
• Build high-performing teams, succession plans, and talent capability for marketing needs
• Ensure strong collaboration across internal agency units and group companies
Campaign Execution & Delivery
• Oversee integrated campaign execution across TV, digital, print, OOH, e-commerce and emerging platforms
• Ensure timely delivery, quality output, and adherence to client KPIs and SLAs
• Champion data-led decision-making, performance marketing, and effectiveness measurement
Stakeholder & Market Engagement
• Partner with publishers, platforms and vendors to bring innovation and efficiency to the client
• Stay updated on Market trends, consumer behaviour, media innovations, and competitive landscape
• Represent the agency in senior client forums and industry discussions