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T-
T-Mobile

Sr Commercial Marketing Manager, Local Offers & Playbook - Fiber

Salary$109k – $237k
LocationBellevue, Washington; Frisco, Texas; Denver, Colorado; Overland Park, Kansas
Work modehybrid
Typefull-time
SenioritySenior
Experience7+ yrs
DepartmentMarketing
EquityIncluded
Company size10,000+ people
First seenOct 7, 2026 · 4d ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Must have7
Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
7+ years of experience in marketing, GTM, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry
Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool
A track record of juggling multiple concurrent workstreams across markets or regions without losing sight of the details
Comfort contributing real ideas to offer and promotional strategy — this is an ideation partner role, not just a tracker of other people's work
Strong cross-functional collaboration skills; ability to build trust quickly with Marketing, Product, Pricing, and Channel partners
Clear, concise communication skills, written and verbal, including comfort presenting status and recommendations to leadership
Nice to have2
Background supporting local or regional marketing strategy preferred
Exposure to offer/pricing modeling or promotional strategy work preferred
Eligibility2
Must be at least 18 years of age
Legally authorized to work in the United States
Skills
Asana
Benefits
401(k)
Annual bonus
Stock grant
Employee stock purchase plan
Benefits
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
About the role
T-Mobile Fiber is scaling fast, and winning at the local level is what enables us to scale nationally. We’re looking for a Sr Commercial Marketing Manager, Local Offers & Playbook to be the connective tissue between our national Fiber Acquisition strategy and what actually happens, market by market, on the ground. You’ll own the operational engine that keeps our go-to-market work moving — managing intake and execution — while also rolling up your sleeves with the Fiber Acquisition Team to shape offer ideas built for specific local markets.
This role is part program manager, part strategist — equal parts organized and creative. You’ll bring order to a fast-moving intake pipeline and bring sharp local-market thinking to offer ideation that helps Fiber win block by block, market by market.
This is a hybrid position requiring at least 3 days per week in-office.
Responsibilities
Job Responsibilities:
•
GTM & Program Management: Own the system of record for T-Fiber’s local GTM work — managing intake, prioritization, timelines, and status across every active market initiative.
•
Lead offer planning and strategy for T-Mobile Fiber, developing pricing, promotions, and product positioning that align with business goals.
•
Assist partners in the annual and quarterly planning cycles.
•
Assess business models and make data-informed decisions, maintaining offers and tactics through their natural lifecycle.
•
Develop and maintain a local offers playbook enabling delivery of local targets, tracking financial performance, lift and market reception.
•
Be the single point of accountability for how requests move from ask to execution, keeping cross-functional partners aligned on scope, owners, and deadlines.
•
Local Offer Ideation: Partner directly with the Fiber Acquisition Team and the Regional Team to develop offer concepts tailored to specific fiber markets — using local competitive dynamics, penetration data, and consumer insights to shape ideas, not just support someone else’s.
•
Help translate hyper-local market conditions (mature market revitalization, competitive incursions, seasonal/tentpole moments) into targeted offer and promotional recommendations.
•
Cross-Functional Coordination: Work across Marketing, Product, Pricing, Analytics, and Channel teams to socialize local offer ideas, gather input, and drive them toward a decision.
•
Serve as a trusted liaison between the T-Fiber team and broader Commercial Marketing, ensuring local-market needs are represented in national planning conversations.
•
Reporting & Visibility: Provide regular, clear status reporting to leadership on the local GTM pipeline, offer ideation progress, and intake volume/health.
•
Process Improvement: Spot friction in the intake-to-execution process and drive continual improvements on how we plan and track work.
Requirements
Knowledge, Skill, and Abilities:
•
GTM Operations: Own intake management, prioritization frameworks, workflow hygiene, and reporting.
•
Local Offer Ideation: Supporting the Fiber Acquisition Team with market-specific offer concepts, pricing/promotion ideas, and positioning at the local level.
•
Playbook Management: Grow, track and maintain a living playbook of successful tactics and offers by market prototypes.
•
Execution Discipline: Keeping a fast-moving, multi-market pipeline of work organized, visible, and moving toward outcomes.
Qualifications:
•
Bachelor’s degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
•
7+ years of experience in marketing, GTM, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry.
•
Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.
•
A track record of juggling multiple concurrent workstreams across markets or regions without losing sight of the details.
•
Comfort contributing real ideas to offer and promotional strategy — this is an ideation partner role, not just a tracker of other people’s work.
•
Strong cross-functional collaboration skills; ability to build trust quickly with Marketing, Product, Pricing, and Channel partners.
•
Clear, concise communication skills, written and verbal, including comfort presenting status and recommendations to leadership.
•
Background supporting local or regional marketing strategy preferred.
•
Exposure to offer/pricing modeling or promotional strategy work preferred.
•
Must be at least 18 years of age
•
Legally authorized to work in the United States.
Total Target Cash Earnings Opportunity: $131,160 - $236,640
National Base Pay Range: $109,300 - $197,200
The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.
The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ373852&paradox=1
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.
Never stop growing!
About the company
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
Legal
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
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