Role and Responsibilities
Role and Responsibilities
The Senior National Account Manager serves as the Samsung contact for Home Entertainment Categories for a large National Retailer. This individual is responsible for leading cross functional teams including operations, marketing, and merchandising support. They will be expected to achieve annual and quarterly sales, market share, and commercial spend targets through the sales of Samsung products and programs to assigned customers, and are involved in the planning and execution of category roadmaps to achieve pricing, promotion, shelving, and assortment objectives. The Senior National Account Manager reports to the Sales Director.
· Develops and ensures alignment for annual business planning internally and with customer(s)
· Is responsible for new item sell-in and throughout product life cycle (item setup, placements, sell-thru, forecasting, in-stock, pricing, EOL)
· Ensures promotional alignment internally and with customer
· Owns the business strategies for Samsung’s sales on the customer’s web site and PDPs
· Leads annual vendor terms and commercial negotiations for assigned categories
· Ensures online marketing alignment and actively communicates needs and support of the customer
· Optimizes customer contribution for selected categories
· Aligns with Sales Finance Manager on financial reconciliation
· Builds Go-to-Market Marketing plans for products with the support of the Marketing Teams
· Tracks target progress and conducts periodic reviews with customer
· Supports the identification and development of selling strategies, tactics and solutions
· Customizes sell-out presentations and other materials to the needs of assigned customers
· Presents plans, recommendations, initiatives to gain internal executive leadership approval and external customer alignment
· Manages commercial spend to achieve sales volume goals and trade spend goals
· Responsible for FCST Achievement and analysis to improve WOS management