• Set direction and make the calls on what ships, in what order, and what gets cut
• Take ambiguous problems and resolve product, system behavior, and interaction model together, not sequentially
• Build the prototypes and working examples that make an abstract idea arguable
• Work directly and often with RevOps and marketing ops leaders, in their environments, so as to bring the reality of their challenges into solutions
• Drive design partner interactions to iterate the product
Define What Good Looks Like
• Define the correct behavior for the agents on this product
• Build the golden sets and help write meaningful evals yourself
• Read the traces. Build intuition for how the agent behaves on live work, not on your test cases
• When it goes wrong, characterize the failure: prompt problem, tool problem, context problem, or product problem
• Design the permissions and approvals that define what the agent does on its own and what it must ask about
• Design the recovery paths: a failed tool call, wrong data, an uncertain agent
• Design the audit trail, so a RevOps leader can prove next quarter what the agent did and why
• Navigate operating alongside Salesforce and other data systems, where the records live and the actions land