Customer Base Management Manager
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Before you apply
Location20F The Globe Tower
SenioritySenior
Company size10,000+ people
PostedJul 3, 2025 · 1y ago
Verified live1d ago
May no longer be actively hiring
Posted by the company on Jul 3, 202548% of this company's open roles have been listed for 90+ days
At a glanceSummarised by Seekless from the posting.
Develop and lead base management strategies tied to lifecycle stages
Translate data and insights into base-focused programs
Coordinate with digital, channel, product, and CLM to ensure aligned lifecycle execution
Oversee performance tracking and program optimization across the base
Direct and develop the Revenue Growth and Retention teams
Leads the overall base strategy in close collaboration with different teams
Ensures monetization and retention are integrated into a single, customer-first lifecycle approach
Orchestrates the design of monetization and engagement programs
Works with internal teams to shape core journeys
Oversees execution readiness by coordinating various teams
Ensures timing, messaging, and operational dependencies are aligned across platforms
Manages an integrated lifecycle calendar
Leads the insight-to-action loop
Translates customer signals into strategic base actions across tenure
Ensures team programs are built on robust, customer-centric data
Champions test-and-learn culture across CBM programs
Aligns test design with relevant teams
Consolidates base performance metrics across monetization and engagement
Collaborates to share impact stories with relevant partners
Aligns all CBM programs to CLV growth
Coaches Monetization and Retention Managers
Instills cross-functional mindset and accountability for shared outcomes
About the company
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The CBM Manager is responsible for crafting and executing strategies to grow value from the existing postpaid base through improved onboarding, engagement, retention, and monetization. This role leads the development of targeted, insight-driven programs that sustain customer satisfaction and maximize revenue per user. Serving as the internal advocate for the postpaid base, the CBM Manager ensures that lifecycle interventions are both commercially impactful and customer-centric.
Responsibilities
Focus Areas:
•
Develop and lead base management strategies tied to lifecycle stages (onboarding, engagement, retention, monetization)
•
Translate data and insights into base-focused programs
•
Coordinate with digital, channel, product, and CLM to ensure aligned lifecycle execution
•
Oversee performance tracking and program optimization across the base
•
Direct and develop the Revenue Growth and Retention teams
1. Strategy Development
Leads the overall base strategy in close collaboration with the different teams. Ensures monetization and retention are integrated into a single, customer-first lifecycle approach.
2. Program Design & Ownership
Orchestrates the design of monetization and engagement programs, ensuring they are complementary, data-driven, and aligned with customer and segment strategies. Works with internal teams to shape core journeys.
3. Campaign Execution & Integration
Oversees execution readiness by coordinating various teams. Ensures timing, messaging, and operational dependencies are aligned across platforms.
4. Lifecycle Calendar Governance
Manages an integrated lifecycle calendar (monetization, retention, engagement), ensuring business pacing and customer experience are balanced. Aligns across teams to avoid fatigue or overlaps.
5. Insight & Data Utilization
Leads the insight-to-action loop. Translates customer signals into strategic base actions across tenure. Ensures team programs are built on robust, customer-centric data.
6. Test & Learn Ownership
Champions test-and-learn culture across CBM programs. Aligns test design with relevant teams to ensure learnings are shared and institutionalized.
7. Performance Tracking & Optimization
Consolidates base performance metrics across monetization and engagement. Collaborates to share impact stories with relevant partners.
8. Customer Lifetime Value (CLTV) Focus
Aligns all CBM programs to CLV growth. Works with internal teams to ensure strategic contribution to long-term customer value.
9. Team Leadership
Coaches Monetization and Retention Managers to work collaboratively across functions. Instills cross-functional mindset and accountability for shared outcomes.
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.