Key Responsibilities:
● Design on-brand graphics for social media, digital ads, website hero content, email marketing, and product launches.
● Create static graphics that clearly communicate key product features (e.g., crystal-clear 4K/16MP resolution, vivid color night vision, 180°/360° panoramic views, solar-powered reliability, and smart AI detection).
● Design packaging, retail displays, point-of-sale materials, and print collateral that align with brand standards.
● Develop marketing assets such as banners, landing pages, one-pagers, spec sheets, and trade show materials.
● Collaborate with the Content Production Manager and cross-functional teams (Social, PR, Retail Marketing, Product) to storyboard and execute campaign concepts.
● Maintain a consistent visual identity that feels trustworthy, innovative, clean, and premium while staying true to global brand guidelines and North American consumer preferences.
● Build and maintain design systems, templates, and style guides that speed up content production across the team.
● Stay current on design trends in consumer tech, home security, and lifestyle content to keep [Company]'s creative output fresh and competitive.
● Archive and organize assets in a digital asset management system, ensuring easy access for teams.
● Manage multiple projects simultaneously, balancing quick-turn social content with longer campaign deliverables.