Senior Marketing Manager (f/m/d)
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Before you apply
LocationHelsinki, Finland
Work modehybrid
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentMarketing & Design
Company size201–500 people
PostedSep 22, 2026 · 1mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
5+ years of B2C marketing experience, including hands-on CRM/lifecycle marketing
Strong experience building CRM automations and campaigns using modern marketing automation tools
Proven experience driving customer conversion, retention or subscription growth
Experience managing external agencies and content production workflows
Experience working with content creators and/or influencers
Experience managing social media and online communities for a consumer-facing business
Strong organisational skills and the ability to manage multiple workstreams independently
Excellent Finnish with excellent copywriting skills and fluent written and spoken English
Experience with subscription businesses, start-ups or new market launches is a plus
Basic design skills in tools such as Figma or Canva are a plus
Skills
Figma
Canva
Benefits
Professional development budget
Unlimited vacation
Vacation allowance
Work from abroad support
About the company
ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.
Our team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.
Purpose
In this role, you will drive customer engagement, conversion and retention through a combination of CRM/lifecycle marketing and content execution. You’ll own CRM campaigns and customer journeys while coordinating content creation across agencies, creators and social channels. This is a hands-on role for someone who enjoys executing, optimising and managing multiple marketing workstreams.
Your tasks:
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Build, run and optimise CRM automations and campaigns across email, mobile and onsite channels.
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Own customer lifecycle journeys focused on conversion, onboarding, engagement, retention and churn reduction.
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Manage segmentation, targeting, campaign execution, QA and performance reporting.
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Coordinate the end-to-end content production process across external agencies, from briefing through to channel-ready assets.
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Source, brief and manage content creators and influencer partnerships, including contracts and usage rights.
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Manage the social media content calendar and community, including posting, comments and direct messages.
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Track campaign and content performance and use insights to continuously improve execution.
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Support wider brand campaigns, partnerships and marketing activations.
What you offer us:
•
5+ years of B2C marketing experience, including hands-on CRM/lifecycle marketing.
•
Strong experience building CRM automations and campaigns using modern marketing automation tools.
•
Proven experience driving customer conversion, retention or subscription growth.
•
Experience managing external agencies and content production workflows.
•
Experience working with content creators and/or influencers.
•
Experience managing social media and online communities for a consumer-facing business.
•
Strong organisational skills and the ability to manage multiple workstreams independently.
•
Excellent Finnish with excellent copywriting skills and fluent written and spoken English.
Nice to have
•
Experience with subscription businesses, start-ups or new market launches is a plus.
•
Basic design skills in tools such as Figma or Canva are a plus.
What we offer you:
•
International working environment where your ideas and contributions can have a real impact.
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A talented and supportive team with plenty of opportunity to take ownership and shape how we work.
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€1,500 annual development budget to support your personal and professional growth.
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A high level of trust and autonomy, giving you the freedom to own your work and make decisions.
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Unlimited vacation days in addition to your yearly 30-day vacation allowance.
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The opportunity to work temporarily from abroad with support through our WorkFlex platform.