About the role (What you’ll be doing)
You will build and own our brand’s organic social presence in Australia from the ground up, across Instagram, TikTok, and YouTube. You will grow a community that trusts us, learns from us, and ultimately chooses us. Reporting to the Head of Content, your mission is to build and grow the brand’s social channels as powerful drivers of brand favourability, education, trust, and traffic—while also ensuring the execution of the content that makes it happen.
Your role is to be both strategist and creator. You’ll develop the organic social strategy as well as execute it, manage our day-to-day presence, create platform-native content, engage with our community, and ensure that every post, story, and comment reinforces that we are the most supportive partner in women’s health. You’re not just posting content—you’re building relationships, educating our audience, and creating a community that feels connected to our brand.
You’re chronically online in the best way—you know what’s trending before it peaks, you understand the cultural moments that matter, and you know how to translate internet culture into content that resonates with our audience authentically.
We believe organic social is where we build trust and deepen relationships with our patients. Your success is defined by your ability to grow the brand’s presence in Australia and build engaged, loyal communities on Instagram and TikTok that drive real business outcomes—increased brand favourability, improved trust metrics, educational impact, and meaningful traffic to our site.