At a glanceSummarised by Seekless from the posting.
Must have7
Bachelor's degree or above in Marketing, Business, or related field
At least 12 years+ experience in marketing function in MNC
Excellent interpersonal, communication, and influencing skills
Ability to think strategically and drive sales and marketing alignment to a vision
Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts
At least 5+ years of experience in managing teams
Good English communication in both written and spoken
Job Description:
Responsibility：
Brand Communication
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Own communication strategy and calendar for Royal Canin Brand.
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Lead creative and execution of brand-level communication plans (umbrella messaging), and brand communication strategy across the Pet Owner Journey.
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Build strong brand equity and drive brand awareness through brand communication, marketing strategy, and integrated marketing activities.
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Local point of contact with the global on RC brand communication
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Manage related budgets, and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy
Digital Assets Management
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Build a digital Hub and manage all brand and digital assets, including but not limited to Weibo, WeChat, and other social media platforms.
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Champion the global Media Key Beliefs and be able to implement them in the local market effectively.
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Create a cross-functional understanding of media developments, issues, and trends that inform and influence Mars’ perspective
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Lead development of optimal brand-specific media strategies and plans
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Drive improvements in ROI on brand media investment
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Lead the setting up of the digital assets management governance process, such as video.
Social Media Operation
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Own communication strategy in social media
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Lead creative and execution of social media operation, including brand account, PGC social recommendation, UGC, negative buzz mitigation, and platform collaborations
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Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation
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Lead social content strategy development and planning
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Social influencer management
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Incubation of associate ambassadors, professional KOLs, and KOS, etc.
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Brand social profiling creation and amplification
Requirement:
1.
Bachelor’s degree or above in Marketing, Business, or related field.
2.
At least 12 years+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading-edge understanding of new media opportunities.
3.
Excellent interpersonal, communication, and influencing skills; ability to collaborate with different stakeholders, including pillar marketing, global/regional stakeholders, and external agencies.
4.
Ability to think strategically and drive sales and marketing alignment to a vision.
5.
Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts.
6.
At least 5+ years of experience in managing teams; proven ability to engage, motivate, and develop people.
7.
Good English communication in both written and spoken.