· Optimize Hubspot Strategy for full funnel alignment with Marketing, Sales, and Customer Success teams.
· Work with the Growth Marketing team to build and scale Merkle Science’s marketing operations & insights · function, creating the right marketing operations framework, automation, and reporting to accelerate our growth.
· Standardize campaign processes around lead capture, data capture, assignment, notification and other workflows.
· Develop reports that help the marketing team analyze key KPIs including marketing channel performance and effectiveness, funnel conversion rates, and other key conversion metrics.
· Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company.
· Manage ongoing projects and effectively communicate status across stakeholders.
· Balance long-term projects with day to day changes and demands across a dynamic go to market organization.
· Serve as primary system administrator for marketing operations platforms and integration points.
· Draft documentation and update ongoing documentation around new and existing system architecture