Product Marketing Manager, Civil
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Before you apply
LocationMontreal (St. Laurent)
Work modeon-site
Typefull-time
SeniorityMid
Experience5+ yrs
DepartmentMarketing
EquityIncluded
Company size10,000+ people
PostedAug 6, 2026 · 3mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Bachelor's degree in business, marketing, or related field
5+ years of work experience in B2B product marketing
Familiarity with aviation or defense & security training industry
Extensive knowledge in market segmentation, product positioning, strategic planning, and value propositions
Experience in market analysis
Deep understanding of effective sales enablement and various sales collaterals
Robust skills in Microsoft PowerPoint and Excel
Bilingual (French-English)
Exceptional written and verbal storytelling skills
Ability to take complex concepts and explain them simply and briefly
Knack for creating compelling, differentiated, and memorable product narratives
Ability to coach others to create compelling product narratives
Detail-oriented mindset with an eye for good product and content design
Passion for collaborating with cross-functional teams
Ability to influence colleagues with thought leadership
Self-starter persona with flexibility to adapt to ambiguous situations
Critical thinking skills to ascertain the most effective market strategies
Proven problem-solving, team building, project management, and leadership skills
Some travel required (up to 10%)
Skills
Microsoft PowerPoint
Microsoft Excel
Benefits
Group insurance
Telemedicine
Employee assistance program
Employee stock purchase plan
Group rrsp
Pension plan
Sabbatical leave
Flex time
Enhanced parental leave
⠀
About the company
Behind every success is a team of dedicated experts driving us forward. From HR professionals who shape our culture, to IT innovators driving technological advancements, Finance leaders ensuring our growth, Communicators shining a light on our story, and Legal experts safeguarding our future - every role is essential. Our enterprise functions don’t just support; they lead, playing a critical role in shaping the company’s path forward and ensuring both clients and employees are ready for the moments that matter. Be part of a team where your work makes a difference. You’ll work on impactful projects and turn ideas into reality while enjoying growth opportunities, teamwork, and a balanced work-life.
Description
As a Product Marketing Manager, Civil you will play an integral role within CAE’s Marketing team. By thoroughly understanding our customers’ needs; advocating for our products, services & solutions; and clearly crafting the value propositions of our products and services, you will be equipped to develop innovative, compelling deliverables such as product messaging, marketing collateral, sales enablement materials and thought leadership content to support the growth of the Civil Aviation business unit.
Responsibilities
Positioning
•
Be the expert on the markets, buyers and end users that we partner with
•
Create product positioning and messaging that illustrates how our solutions meet our customers’ needs and how they are differentiated from others in the market
•
Develop and communicate the value proposition of our solutions both internally and externally, develop sales enablement tools/training that advances the selling process, and assist sales teams on calls when appropriate to provide a deeper understanding of our products and services
•
Working collaboratively, create meaningful content and resources to differentiate CAE’s products and services from the competition (i.e., data sheets, infographics, solution briefs, white papers, webinars, web content, presentations, sales documentation, product videos, social media posts, release announcements)
•
Follow and evaluate competitor and market trends to identify potential new capabilities and best position our products and solutions
Go-to-Market
•
Collaborating with the Marketing Strategist, plan, execute and manage the cross-functional implementation of go-to-market strategies that deliver growth and an excellent customer experience
•
Develop and provide decision support for market strategies as needed for various projects and stakeholders, including Directors and VPs
Market Insights
•
Contribute to management of sources of market, customer, and competitor data
•
Attend industry conferences to gain market insights, understand customer needs
Minimum Qualifications
•
A bachelor’s degree in business, marketing, or related field
•
5+ years of work experience in B2B product marketing.
•
Familiarity with aviation or defense & security training industry
•
Extensive knowledge in market segmentation, product positioning, strategic planning, and value propositions. Experience in market analysis
•
A deep understanding of effective sales enablement and various sales collaterals
•
Robust skills in Microsoft PowerPoint and Excel are a minimum
Preferred Qualifications
•
Bilingual (French-English)
•
Exceptional written and verbal storytelling skills, and the ability to take complex concepts and explain them simply and briefly
•
A knack for creating compelling, differentiated, and memorable product narratives, and the ability to coach others to do the same
•
A detail-oriented mindset with an eye for good product and content design
•
Passion for collaborating with cross-functional teams
•
The ability to influence colleagues with thought leadership
•
A self-starter persona with the flexibility to adapt to ambiguous situations
•
Critical thinking skills to ascertain the most effective market strategies
•
Proven problem-solving, team building, project management, and leadership skills
•
Some travel required (up to 10%)
Benefits
•
Group Insurance
•
Telemedicine Employee and Family Assistance Program
•
Employee Stock Purchase Plan
•
Group RRSP
•
CAE Pension Plan/Defined Benefit Plan
•
Sabbatical Leave
•
Flex Time
•
Enhanced Parental Leave
About CAE
At CAE, our mission is clear: to help make the world a safer place. For nearly 80 years, we’ve driven innovation in simulation, training, and mission readiness to support critical operations worldwide. By leveraging advanced technologies, we empower our customers to operate smarter, faster, and more sustainably. Join a purpose-driven organization where bold ideas are encouraged, collaboration drives progress, and your growth fuels our shared success.
Position Type
Regular
Equal Opportunity & Accommodations
CAE is committed to providing equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are available—contact your recruiter or email [email protected] if needed.
Data Privacy
Privacy Statement | CAE
Hiring process
As part of our process, we may use AI‑supported tools to help review applications, with human decision‑making at every step. CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.