Paid Media Analyst / Digital Trafficker
LocationVML Guatemala City, Guatemala City, Guatemala
Work modehybrid
Typefull-time
SeniorityMid
Experience2+ yrs
DepartmentConnections
Company size10,000+ people
PostedSep 2, 2026 · 1mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
2+ Years Digital Trafficking Experience
Proven hands-on experience managing, trafficking, and executing campaigns primarily on Meta and Google Ads (Display network)
Strong, daily hands-on knowledge of Meta Ads Manager
Strong, daily hands-on knowledge of Google Ads
Deep understanding of digital media buying fundamentals
Advanced Excel Proficiency (Pivot Tables, VLookups, large data sets)
Demonstrated ability to manage multiple workstreams
Ability to identify errors in creative configurations prior to launch
Ability to meet deadlines autonomously
Prior exposure to Programmatic buying platforms (Google DV360 or other DSPs like The Trade Desk)
Prior exposure to Ad Servers (like Campaign Manager 360 / CM360)
Active certifications in Meta Blueprint or Google Ads (Display)
Skills
Meta Ads Manager
Google Ads
Excel
TikTok
LinkedIn
X
Google DV360
The Trade Desk
Campaign Manager 360
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
OVERVIEW
As part of the performance marketing team at VML, the Digital Trafficker acts as the operational engine for campaign execution, optimization, and structural excellence across social and display platforms.
We are looking for a disciplined, highly organized professional who demonstrates a strong command of media platforms and audience segmentation. You will work closely with the Connections Supervisor to execute cross-channel strategies, ensuring budgets are paced accurately, creative assets are trafficked properly, and performance consistently meets client goals.
PRIMARY RESPONSIBILITIES
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Campaign Execution & Trafficking: Execute the setup and launch of campaigns across Meta, Google Ads (specifically Display), and other social platforms (e.g., TikTok, LinkedIn, X). This includes configuring audience targeting, uploading creatives, and ensuring brand safety parameters are met.
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Budget Management (Pacing): Lead the daily monitoring of media spend across multiple platforms and campaigns to ensure adherence to monthly and quarterly budgets.
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Platform Operations & Optimization: Manage the day-to-day mechanics of the accounts, including placement performance reviews, bid management, and implementing optimization changes to scale campaigns efficiently.
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QA & Compliance: Conduct rigorous quality assurance checks on live ads to ensure landing pages are functional and creative specs are correct before and during launch.
DESIRED SKILLS/EXPERIENCE
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2+ Years Digital Trafficking Experience: Proven hands-on experience managing, trafficking, and executing campaigns primarily on Meta and Google Ads (Display network), along with other social media platforms.
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Core Platform Expertise: Strong, daily hands-on knowledge of Meta Ads Manager and Google Ads is mandatory. Candidates must deeply understand digital media buying fundamentals.
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Advanced Excel Proficiency: Mastery of Excel (Pivot Tables, VLookups, large data sets) for pacing, forecasting, and data organization.
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Attention to Detail & Organization: Demonstrated ability to manage multiple workstreams, identify errors in creative configurations prior to launch, and meet deadlines autonomously.
OPTIONAL BONUS SKILLS (Not required to apply)
Please note: We are looking for a Social and Display execution expert first and foremost. You do NOT need the following to be considered for this role, but if you happen to have experience in any of these areas, it’s a great plus:
•
Programmatic & Ad Serving: Prior exposure to Programmatic buying platforms (Google DV360 or other DSPs like The Trade Desk) and Ad Servers (like Campaign Manager 360 / CM360).
•
Certifications: Active certifications in Meta Blueprint or Google Ads (Display).
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Legal
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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