1. Build the 3P Publisher Business
Identify and build relationships with third-party publishers/platforms with monetizable inventory.
Develop the partnership proposition, commercial model, and go-to-market approach for bringing publishers onto the platform.
Evaluate publisher opportunities based on inventory quality, scale, monetization potential, economics, and strategic fit.
Own the partner lifecycle from initial outreach and commercial discussions through integration, launch, and scale.
Work closely with Product, Engineering, Ad Operations, Data, and other teams to onboard and scale publisher partners.
2. Build New Monetization Partnerships
Identify and develop partnerships across multiple areas, including:
Advertising / AdTech partners
Affiliate / commerce partners
Market research and survey companies
Demand- and supply-side platforms
Other emerging monetization partners and platforms
3. Commercial Negotiations & Deal Closure
Lead commercial discussions with prospective and existing partners.
Structure commercials, revenue shares, pricing, and incentive mechanisms that create sustainable economics for both parties.
Negotiate contracts, commercials, SLAs, and other partnership terms.
Work closely with Legal, Finance, and other internal teams to close agreements and get partnerships live.
Own the commercial relationship throughout the partnership lifecycle.
4. Grow and Monetize Existing Partnerships
Develop relationships with existing partners and identify opportunities for incremental revenue and business growth.
Track partner performance and identify opportunities to improve revenue, yield, volume, and margins.
Build joint business plans with strategic partners.
Identify new use cases, inventory, products, or geographies that can expand the partnership.
Act as the commercial owner for the partner relationship.