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Unilever

Channel & CD Excellence Manager

LocationVientiane, Laos
Typefull-time
SenioritySenior
DepartmentCustomer Development
Company size10,000+ people
PostedOct 7, 2026 · 5d ago
Verified live9h ago
At a glanceSummarised by Seekless from the posting.
Must have5
Bachelor's degree in Business, Marketing, Sales, Management, Economics, or related field
Experience in Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence, or FMCG
Strong understanding of General Trade, Emerging Channels, retail execution, and route-to-market models
Experience managing field sales, retail activation programs, or agency partners
Strong stakeholder management and cross-functional collaboration skills
Nice to have1
Experience in Laos or similar developing markets
Job Title: Channel & CD Excellence Manager
Location: Vientiane, Laos
Function: Customer Development
Employment Type: Full-Time
About the Role
We are looking for a Channel & CD Excellence Manager to drive commercial execution, channel development, and retail excellence across Laos. This role will lead Perfect Store implementation, develop channel growth strategies, manage the Champa program, and ensure commercial investments deliver sustainable business growth.
Key Responsibilities
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Lead Perfect Store deployment and execution standards across priority channels.
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Drive retail excellence, outlet transformation, and in-store execution improvements.
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Develop channel growth strategies for General Trade and Emerging Channels.
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Manage route-to-market optimization and channel transformation initiatives.
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Oversee Trade Terms Structure (TTS) and Brand Marketing Investment (BMI) budgets.
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Lead the Champa program strategy, deployment, and performance management.
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Manage agency partners, field teams, and performance scorecards.
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Build capabilities and improve productivity of frontline teams.
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Collaborate closely with Sales, Marketing, Finance, Supply Chain, and distributor partners.
Qualifications
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Bachelor’s degree in Business, Marketing, Sales, Management, Economics, or related field.
•
Experience in Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence, or FMCG.
•
Strong understanding of General Trade, Emerging Channels, retail execution, and route-to-market models.
•
Experience managing field sales, retail activation programs, or agency partners.
•
Strong stakeholder management and cross-functional collaboration skills.
•
Experience in Laos or similar developing markets is an advantage.
Key Skills
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Channel Strategy & Development
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Commercial Excellence
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Perfect Store Execution
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Retail & Outlet Transformation
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Route-to-Market Optimization
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General Trade Management
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Agency & Vendor Management
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Budget & Investment Management
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Performance Analytics
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Capability Building & Coaching
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Strategic Thinking
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Stakeholder Management
Apply now and be part of driving growth and execution excellence across Laos. ຕຳແໜ່ງ: Channel & CD Excellence Manager
ສະຖານທີ່: ນະຄອນຫຼວງວຽງຈັນ, ສປປ ລາວ
ພະແນກ: Customer Development
ປະເພດການຈ້າງງານ: ເຕັມເວລາ (Full-Time)
ກ່ຽວກັບຕຳແໜ່ງ
ພວກເຮົາກຳລັງຊອກຫາ Channel & CD Excellence Manager ເພື່ອນຳພາການດຳເນີນການທາງການຄ້າ, ການພັດທະນາຊ່ອງທາງຈຳໜ່າຍ ແລະ ຍົກລະດັບຄວາມເປັນເລີດໃນການຄ້າປີກຍ່ອຍທົ່ວປະເທດລາວ. ບົດບາດນີ້ຈະຮັບຜິດຊອບການນຳການດຳເນີນງານ Perfect Store, ພັດທະນາຍຸດທະສາດການເຕີບໂຕຂອງຊ່ອງທາງຈຳໜ່າຍ, ບໍລິຫານໂຄງການ Champa ແລະ ຮັບປະກັນວ່າການລົງທຶນທາງການຄ້າຈະສ້າງການເຕີບໂຕທາງທຸລະກິດຢ່າງຍືນຍົງ.
ໜ້າທີ່ຮັບຜິດຊອບຫຼັກ
•
ນຳພາການນຳໃຊ້ ແລະ ມາດຕະຖານການດຳເນີນງານ Perfect Store ໃນຊ່ອງທາງສຳຄັນ.
•
ຜັກດັນຄວາມເປັນເລີດທາງການຄ້າປີກຍ່ອຍ, ການປັບປຸງຮ້ານຄ້າ ແລະ ການດຳເນີນງານໃນຮ້ານໃຫ້ດີຂຶ້ນ.
•
ພັດທະນາຍຸດທະສາດການເຕີບໂຕສຳລັບຊ່ອງທາງ General Trade ແລະ Emerging Channels.
•
ບໍລິຫານການປັບປຸງການເຂົ້າເຖິງຕະຫຼາດ (Route-to-Market) ແລະ ໂຄງການປ່ຽນແປງຊ່ອງທາງຈຳໜ່າຍ.
•
ຄວບຄຸມງົບປະມານ Trade Terms Structure (TTS) ແລະ Brand Marketing Investment (BMI).
•
ນຳພາຍຸດທະສາດ, ການນຳໃຊ້ ແລະ ການບໍລິຫານຜົນງານຂອງໂຄງການ Champa.
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ບໍລິຫານພັນທະມິດຕົວແທນ (Agency), ທີມງານພາກສະໜາມ ແລະ ລະບົບປະເມີນຜົນງານ.
•
ພັດທະນາສັກຍະພາບ ແລະ ເພີ່ມຜົນຜະລິດຂອງທີມງານໜ້າດ່ານ.
•
ເຮັດວຽກຮ່ວມຢ່າງໃກ້ຊິດກັບທີມ Sales, Marketing, Finance, Supply Chain ແລະ ຄູ່ຄ້າຕົວແທນຈຳໜ່າຍ.
ຄຸນສົມບັດ
•
ຈົບປະລິນຍາຕີສາຂາບໍລິຫານທຸລະກິດ, ການຕະຫຼາດ, ການຂາຍ, ການບໍລິຫານ, ເສດຖະສາດ ຫຼື ສາຂາທີ່ກ່ຽວຂ້ອງ.
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ມີປະສົບການໃນດ້ານ Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence ຫຼື FMCG.
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ມີຄວາມເຂົ້າໃຈຢ່າງດີກ່ຽວກັບ General Trade, Emerging Channels, ການດຳເນີນງານຮ້ານຄ້າ ແລະ ໂມເດວ Route-to-Market.
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ມີປະສົບການໃນການບໍລິຫານທີມຂາຍພາກສະໜາມ, ໂຄງການກະຕຸ້ນການຂາຍ ຫຼື ພັນທະມິດ Agency.
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ມີທັກສະການບໍລິຫານຜູ້ມີສ່ວນໄດ້ສ່ວນເສຍ (Stakeholder Management) ແລະ ການປະສານງານຂ້າມສາຍງານໄດ້ດີ.
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ການມີປະສົບການໃນລາວ ຫຼື ຕະຫຼາດກຳລັງພັດທະນາທີ່ໃກ້ຄຽງ ຈະເປັນຂໍ້ໄດ້ປຽບ.
ທັກສະສຳຄັນ
•
ຍຸດທະສາດ ແລະ ການພັດທະນາຊ່ອງທາງຈຳໜ່າຍ
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Commercial Excellence
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Perfect Store Execution
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ການພັດທະນາຮ້ານຄ້າ ແລະ ຈຸດຂາຍ
•
Route-to-Market Optimization
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ການບໍລິຫານ General Trade
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ການບໍລິຫານ Agency ແລະ ຜູ້ຂາຍບໍລິການ
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ການບໍລິຫານງົບປະມານ ແລະ ການລົງທຶນ
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ການວິເຄາະຜົນການດຳເນີນງານ
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ການພັດທະນາສັກຍະພາບ ແລະ ການຝຶກສອນ
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ການຄິດເຊິ່ງຍຸດທະສາດ
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ການບໍລິຫານຜູ້ມີສ່ວນໄດ້ສ່ວນເສຍ
ສະໝັກເລີຍວັນນີ້ ແລະ ຮ່ວມເປັນສ່ວນໜຶ່ງໃນການຂັບເຄື່ອນການເຕີບໂຕ ແລະ ຄວາມເປັນເລີດໃນການດຳເນີນງານທົ່ວປະເທດລາວ.
About the company
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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