Online & Offline Marketing
Plan and execute integrated marketing activities, including digital campaigns, events, exhibitions, customer activities, and sales enablement.
Content & Campaigns
Create and promote engaging B2B content across the buyer journey, including customer stories, videos, thought leadership, and social media content, particularly for LinkedIn and YouTube.
Inbound & Demand Generation
Develop multi-channel inbound campaigns to drive awareness, engagement, conversion, and demand. Use performance data to continuously optimize results.
Lead Generation
Drive lead generation and nurturing activities in close collaboration with Sales, ensuring effective qualification and handover of opportunities.
Collaboration
Partner with regional and global Marketing and Sales teams to translate global strategies into impactful local campaigns and bring innovative ideas to the DACH market.