Automotive Brand Marketing Manager (Mass Market Brands)
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Before you apply
SalaryNo pay range posted
LocationAutoNation Headquarters; Remote - Georgia; Remote - New Jersey; AutoNation Business Operations Support; Remote - Texas
Work moderemote · United States
Typefull-time
SenioritySenior
Experience5+ yrs
DepartmentMarketing
Company size10,000+ people
PostedOct 29, 2026 · 1w ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry
Proven ability to lead large-scale marketing initiatives across multiple markets
Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement
Experience influencing senior leaders and driving alignment across cross-functional teams
Demonstrated success managing agency and vendor partnerships
Advanced proficiency in Microsoft Office, including Excel and PowerPoint
Bachelor's degree in Marketing, Communications, Business, or related field
Automotive retail and OEM marketing experience
Multi-market marketing leadership experience
Knowledge of co-op programs, incentive structures, and OEM compliance requirements
Experience supporting both sales and after-sales marketing initiatives
Skills
Microsoft Office
Excel
PowerPoint
About the role
The Automotive Brand Marketing Manager (Mass Market Brands) leads OEM marketing strategy and execution for assigned automotive brands nationwide. Serving as the primary marketing partner to Brand Presidents and OEM partners, this role translates business insights, funding opportunities, and OEM priorities into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement.
They also partner across Field Marketing, Media, CRM, Creative, After Sales, and Operations to ensure alignment between OEM initiatives, corporate priorities, and local market execution while maximizing performance and ROI. The position reports to Vice President, Field Marketing.
Job Responsibilities
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Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
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Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
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Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
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Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
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Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
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Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
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Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
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Monitor OEM compliance standards, incentive programs, and participation requirements.
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Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
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Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
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Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
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Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.
Qualifications
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5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
•
Proven ability to lead large-scale marketing initiatives across multiple markets.
•
Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
•
Experience influencing senior leaders and driving alignment across cross-functional teams.
•
Demonstrated success managing agency and vendor partnerships.
•
Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
Preferred Experience
•
Bachelor’s degree in Marketing, Communications, Business, or related field required.
•
Automotive retail and OEM marketing experience.
•
Multi-market marketing leadership experience.
•
Knowledge of co-op programs, incentive structures, and OEM compliance requirements.
•
Experience supporting both sales and after-sales marketing initiatives.