The Engagement Lead is CDS’s primary client-facing owner, the single accountable presence who bridges strategic advisory, commercial stewardship, and delivery execution. This role owns the end-to-end client engagement — ensuring delivery excellence, deepening relationships, identifying and or leading growth pursuits. This role connects clients to the broader capabilities of Dentsu/Merkle.
Depending on assignment, this role may have one or more ongoing client engagements, lead discrete project-based work, or do both concurrently. In all engagements the expectation is the same: show up consultatively, own the outcomes, and create genuine value for clients.
This is a trusted advisor role with commercial accountability. This is not a coordination or project manager role.
Engagement Leads are conversant across the modern data and MarTech, Ad Tech and CRM stacks - from cloud data warehouses such as Snowflake, Databricks, and BigQuery to CDPs and activation, orchestration and decisioning platforms including Adobe CX Enterprise, Salesforce Data Cloud, and Braze, with demonstrable experience in one or two. This role is fluent enough to lead value conversations without relying on a technical translator, and they use data as a lens for every client interaction - understanding where and how it’s sourced, how it flows, how it activates, and how it drives measurable customer experience outcomes and business results.
Whether embedded in a long-term client relationship or leading a defined scope of work, an Engagement Lead within Customer Data Services is proactive by default, commercially minded, intellectually curious about clients’ businesses, and committed to continuous learning, including hands-on engagement with AI tools as a standard part of how they work.
The relationship you own drives client value. Every advisory conversation, delivery decision, and expansion opportunity you steward determines whether clients see CDS as a vendor or a strategic partner.