Key responsibilities — Media
· Lead day-to-day media and digital implementation with local marketing teams (excluding UK), working closely with Carat and Kitchen; focus on Germany as a priority market.
· Manage productivity across EPDM markets through collaboration with internal and external stakeholders.
· Support development of media briefs for Germany, BLX and Nordics.
· Lead the audit process across EPDM markets, with primary focus on Germany.
· Work with Kitchen & Carat teams on always-on social activity (Smartly).
· Support JBP realisation by collecting data and feedback from markets and developing a test-and-learn agenda, including implementation of AI-powered solutions.
Key responsibilities — Cross-team working and other areas
· Work closely with the wider Marketing and PODs teams to implement the EPDM strategy.
· Ensure key campaign messages are consistently used and maximised across media and digital channels.
· Support excellence and capability building through a media training agenda.