Essential Functions of the Job:
Digital Asset Management (DAM) Operations
·Manage day-to-day operations of Digital Asset Management (DAM) within Veeva Vault PromoMats, ensuring content is accurately ingested, tagged, classified, and maintained.
·Enforce metadata, taxonomy, and naming conventions to ensure content discoverability, reuse, and compliance.
·Maintain asset lifecycle governance, including version control, archival, expiration, and reuse eligibility.
·Partner with content owners, agencies, and cross-functional teams to ensure assets are uploaded and structured according to enterprise standards.
·Monitor and improve DAM data quality, identifying and resolving gaps in metadata, tagging, and asset organization.
·Support DAM integration with downstream systems (e.g., CMS, omnichannel platforms) to enable seamless content distribution.
Claims & References Management
·Administer and maintain claims and references libraries within PromoMats, ensuring accuracy, completeness, and compliance.
·Ensure claims are properly structured, tagged, and linked to supporting references and associated content.
·Support modular content strategies by enabling claims reuse across assets and channels.
·Partner with Regulatory, Medical, and Legal stakeholders to ensure claims governance standards are followed.
·Perform ongoing quality checks to ensure claims remain current, valid, and aligned with approved references.
·Support PRC/MRC processes by ensuring claims, references, and supporting documentation are readily accessible and compliant.
·Develop and maintain reporting frameworks and dashboards to track content lifecycle performance, including:
oReview and approval cycle times
oAsset utilization and reuse
oClaims usage and distribution
oWorkflow efficiency and bottlenecks
·Analyze content and system data to generate actionable insights that inform process improvements and operational decisions.
·Partner with stakeholders to define reporting requirements and translate business needs into scalable dashboards and metrics.
·Ensure data integrity and consistency across DAM and claims datasets used for reporting.
·Support leadership reporting needs with clear, concise, and actionable summaries of content performance.
Metadata, Taxonomy & Data Quality Governance
·Apply and enforce enterprise tagging and taxonomy standards across DAM and claims repositories.
·Partner with taxonomy and tagging teams to evolve metadata frameworks to support automation, discoverability, and reporting.
·Conduct regular audits to assess metadata completeness, accuracy, and adherence to standards.
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Drive continuous improvement of data quality to support content reuse, analytics, and AI enablement.
PRC / MRC Operational Support
·Support execution of PRC and MRC workflows by ensuring content, claims, and references are properly structured and ready for review.
·Identify operational inefficiencies in review workflows and recommend improvements.
·Partner with cross-functional stakeholders to ensure smooth content progression through review and approval processes.
Cross-Functional Collaboration & Stakeholder Support
·Act as a key operational partner to Commercial, Medical, Regulatory, Legal, GCMT, and agency teams.
·Provide guidance and support to content creators and reviewers on DAM, claims, and metadata best practices.
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Translate business requirements into operational processes and system configurations where applicable.
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Support onboarding and training of new users on DAM and claims management processes.
Governance, Adoption & Continuous Improvement
·Ensure adherence to enterprise governance standards, SOPs, and best practices for content management.
·Contribute to development and refinement of operating procedures, guidelines, and documentation.
·Monitor user adoption, feedback, and system usage to identify opportunities for improvement.
·Drive continuous improvement initiatives to enhance efficiency, compliance, and user experience.
Supervisory Responsibilities:
·This role does not have direct people management responsibilities.
·Provides operational guidance and subject matter expertise to cross-functional stakeholders, including Commercial, Medical, Regulatory, Legal, GCMT, and agency partners.
·May coordinate and oversee work delivered by vendors or agency partners in support of DAM, claims management, and reporting activities.