TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization.
This is a high-impact, hands-on role shaping how B2B users experience Lovable every day.
Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.
We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.
What we’re looking for
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5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
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3+ years of deep, hands-on expertise with tools such as HubSpot
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Proven experience with email deliverability, list hygiene, and sender reputation
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Strong analytical instincts and comfort using data to drive prioritization and decision-making
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Experience building adaptive, evolving lifecycle systems, not just static journeys
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Hands-on experience applying AI and automation to:
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Content creation
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Personalization
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Segmentation
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Decisioning logic
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Comfort operating in ambiguity and designing systems that improve over time
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Excellent content craft
What you’ll do
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Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers