Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
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Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
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Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;
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Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
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Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;
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Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
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Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
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Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
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Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
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Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
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Hire, lead and coach a leading-edge team to help execute against goals;
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Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
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Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;
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Positively impact and influence internal stakeholders and external partners;
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Effectively communicate and collaborate with Jaded London stakeholders;
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Uphold Jaded London’s PLAYBOOK;
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Think like a customer, all the time, every day.
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Success in 6 months looks like:
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Jaded London is on track to deliver annual net revenues of £70m in 2026/27. Whole business has clarity on strategic / tactical plan for 2027/28
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Success in 2 years looks like:
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Jaded London is on track to deliver >£70m annual net revenues
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USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
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CpA : LTV increased by >50%
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Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)
Requirements
Experience:
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5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;
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Full working / leading edge knowledge of demand creation through Social and Paid Media
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Full working / leading edge knowledge of CRO techniques;
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Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
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Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
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Global experience (USA, Europe)
Key Skills:
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Natural born leader, who feels at ease managing a team of head’s of departments
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Have great understanding of retail, e-commerce and marketing businesses
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You’re a ‘natural retailer’; obsessed with delivering your promise to customers
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CRO methodology is at the heart of everything you do
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Have a proven track record as a commercial individual, who understands brand and customer (shopper)
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Intellectual and emotional intelligence in balanced / equal measure
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Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
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Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence
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You are independent and self-directed but able to work and lead a team of creative individuals
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Have superior analytical skills to track and manage performance
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Have excellent interpersonal skills and the ability to persuasively sell ideas
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A quick learner who can process lots of information and prioritise action
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Effectively navigate and collaborate cross-functionally
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Are an outcomes focused manager, with strong team orientation
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Are bullish about Jaded London and its potential
Successful People at Jaded are:
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Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
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Used to start-up / scale-up cultures, which are super fast paced and unpredictable
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Own it and make stuff happen
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DO EXTRA - Champions do extra!
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Think like a customer everyday.
Benefits
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50% Employee Discount
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24 days holiday per year (plus bank holidays)
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A paid day off on your birthday
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A paid moving day per year
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Hybrid Working Arrangements - 1 day per week WFH
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Pension Scheme
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Bonus Scheme
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Employee Assistance Programme for you and your family
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£500 employee referral bonus scheme
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Local Business Discounts (joe and the juice, cafés, fitness, beauty etc)
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North-West London office location directly located next to good transport links
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Casual office dress code (your style of dress is up to you, wear what you feel best in)
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Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
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Regular Office Social Events (e.g. payday socials)