Laneige is seeking a Global Head of Ecommerce to lead the brand’s global digital growth and transformation.
This role will act as a Global Center of Excellence (CoE), responsible for defining strategy, governance, and execution frameworks to enable scalable growth across local markets.
The position owns global ecommerce revenue and profitability, while building an integrated digital commerce ecosystem across:
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Ecommerce
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Social commerce
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CRM & eFSS
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AI & Beauty Tech
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Performance media
Based in Los Angeles, this leader will bridge global strategy and local market execution, ensuring Laneige scales as a data-driven, omnichannel global brand.
Core Mandate
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Own Laneige global ecommerce revenue and profit growth
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Define mid/long-term ecommerce strategy and P&L delivery roadmap
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Act as Global CoE:
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Set strategy frameworks, KPIs, and governance
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Enable local market execution at scale
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Build a future-ready digital commerce ecosystem integrating:
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Consumer data, media, content, and technology
Key Responsibilities
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Global Ecommerce Strategy & P&L Ownership (CoERole)
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Define global ecommerce strategy frameworks, KPIs, and operating models
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Own global ecommerce P&L (revenue, margin, growth targets)
Minimum 15+ years in ecommerce / digital / omnichannel leadership
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Proven track record of owning global ecommerce P&L
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Experience across:
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DTC, marketplaces, retailer.com, and social commerce
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Strong exposure to:
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CRM, data strategy, performance marketing, and digital transformation
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Experience in global organizations with multi-market operations
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Beauty or premium consumer brand experience strongly preferred
Capabilities
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Strong commercial and P&L ownership mindset
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Deep understanding of:
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Consumer lifecycle
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Omnichannel ecosystems
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Ability to integrate:
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Commerce, media, CRM, and technology into a single growth model
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Advanced understanding of:
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AI, data, and emerging commerce trends
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Strong analytical and data-driven decision making
Leadership
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Proven ability to build and scale high-performing global teams
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Strong stakeholder management across HQ and regions
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Ability to operate in both:
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Strategic (frameworks, vision)
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Execution (hands-on, impact-driven)
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Entrepreneurial and fast-moving mindset
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Reports directly to Laneige Chief Commercial Officer
Reporting Line
Location
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Los Angeles, USA (Hybrid)
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Ability to work across global time zones
Why This Role Matters
This role is the architect of Laneige’s global digital growth engine — owning revenue, building scalable systems, and transforming the brand into a truly data-driven, omnichannel leader.