We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).
This role reports directly to the co-founder running GTM and works closely with the CEO.
Key Responsibilities
TikTok Ecosystem Partnerships
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Own the day-to-day relationship with TikTok Shop’s US and UK partnership, category, and TSP teams
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Drive Reacher’s TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
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Plan and execute joint webinars, trainings, and category enablement sessions for TikTok’s seller and TSP teams
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Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
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Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM
Strategic Account Management
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Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
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Run a structured cadence (weekly to monthly depending on tier) with each account’s executive sponsor
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Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
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Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
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Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership
Agency & TSP Partnerships
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Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
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Run a referral motion that turns agency partners into a consistent source of net new brand pipeline