What You’ll Own:
• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target
• Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team
• Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level
• Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA
• Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam
• Brief the creative team on new angles, hooks, and thumbnails based on performance data
• Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed
• Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings